NOBS News: FW: Press release on the all new and exiting

Very interesting ! Another evolvement of the game. Could have potential in the North American marketplace.

Cheers, Jack Morrison

From: barb&bob gibbons [mailto:pickledpair@shaw.ca]
Sent: Monday, March 26, 2012 1:44 PM
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Subject: FW: Press release on the all new and exiting - ULTRA 7'S RUGBY

From: Karl Fix <karl_v_fix@hotmail.com>

Date: March 25, 2012 8:44:26 PM MDT (CA)

Subject: Press release on the all new and exiting - ULTRA 7'S RUGBY

What is ULTRA 7'S RUGBY ?

It is basically is a modified version of rugby 7's using the established laws of the game but adding some North American flavour which will make for exiting, high scoring, first time viewer friendly entertainment. Imagine 60 minutes of this -- http://www.youtube.com/watch?v=GZjw-N4zM0g

Here are some of the basics of ULTRA 7's RUGBY:
- each team will be comprised of up to 23 players
- the game is played in four 15 minute quarters with a 20 minute half time break. There is also a 5 minute break between the other periods.
- random/rolling substitution like in basketball and ice hockey (the precise law modifications in regards to substitutions will be published in due course)

What are the benefits of ULTRA 7's RUGBY ?
- a high scoring game fast paced game which is relatively easy to understand by non rugby types.
- with the stoppages/intermissions like in ice hockey it is more conducive to a TV audience where advirtising/commercials are of the essence.
- teams have 23 players rather than 12 players involved which of course is beneficial for development of players.There is also now also room for some role /impact players big man in certain situations in a game
- the coach(es) like in the big 4 North American sports(hockey,baseball, basketball and football) becomes a real personality and has an ongoing impact on the game with his ongoing strategies and match ups.

ULTRA 7'S RUGBY entered into a 3 year major sponsorship agreement with KUKRI which are one of the largest global sports kit and equipment suppliers. YOUNG'S EQUIPMENT (full service HI Case dealer) with 7 Saskatchewan locations along with LABATT who have over 160 years of brewing excellence in Canada have also come on board as sponsors . We believe that these 3 major companies showing their support for this exiting new endeavour is a significant first step in ULTRA 7'S RUGBY development and growth in Canada,USA and around the world.

The inaugural ULTRA 7'S RUGBY game will be played in Regina , Saskatchewan, Canada at 4:30 pm on May 12, 2012 at the Regina Rugby Union Clubhouse and Fields ( 4025 - 25th Ave) between traditional rivals the Wolverines(North Saskatchewan) and the Prairie Fire(South Saskatchewan). The game will be broadcast on the local Access TV network and will shortly there after be online to be viewed around the world. The broadcast crew will be headed up Gareth Rees (www.youtube.com/watch?v=j8_CmuEUIME) who has has worked with TSN and BBC on various international rugby telecasts including a number of Rugby World Cups.